After I designed the original brand for Hello Betty in Oceanside, California over eight years ago, I had the opportunity to give the brand a full redesign for a new location in Bethesda, Maryland in 2022.
With fun happenings such as drag queen brunches and seafood boils, Hello Betty has a laid back, edgy, friendly vibe with inspirations from the street art culture and skateboard/surfer lifestyle.
In addition to the primary logotype, I designed a set of graphic icons to use supplement it across menus and collateral. The menu set was bound in teal-washed wood panels and neon green leatherette binding which holds the colorful, boldly designed paper inserts.
The long list of other branding elements to help tell the Hello Betty story include drink stirrers which double as bubble wands, pens, coasters, beach tags which double as bounceback rewards tokens, shopping bags, deli paper, stickers, postcards, stationery, check presenters, a tabletop tin cup display for silverware and napkins, various interior signage and the exterior entrance signage and paint layout.