It's always fun to work on a restaurant design closer to home. For this Columbus, Ohio restaurant, I was tasked with developing the name and positioning statement, as well as a series of 17 custom arrow illustrations for this brand.
The menu collection for 17 Arrows Craft Kitchen + Bar included ash rockboard book and boards complemented with a light blue leatherette. My favorite though is the luxurious navy blue thick leather on the cocktail book. Restaurant swag included deli paper, stickers, tape, signage, coasters, pens, and check presenters.
We rounded out the signage with gold 3D lettering at the hotel entrance and over the exterior doorway, as well as banner flags as you drive up.